Advanced Performance Marketing and Analytics
@ Asia Pacific Institute of Digital Marketing - APIDM
This course is available to study as an Online Course.
The Advanced Performance Marketing and Analytics Program is a specialized upskilling certification for marketing professionals looking to master the complexities of data-driven growth. This program moves beyond basic execution, focusing on the strategic and technical mastery required to manage high-impact digital campaigns.
Course Content & Modules
- Strategic Performance Frameworks: Master full-funnel planning, KPI setting, and performance-first mindsets.
- Data-Driven Lead Gen & eCommerce: Specialized strategies for scaling acquisition and maximizing online sales.
- Technical Implementation: Advanced tracking mastery, including GTM, Pixel integration, and Conversion APIs.
- Analytics & Business Intelligence: Utilizing GA4 and data visualization to derive actionable business insights.
- Marketing Automation: Leveraging AdTech and MarTech tools to enhance campaign efficiency and precision.
- Capstone Project: Practical application of advanced concepts through a comprehensive real-world performance audit and strategy.
Professional Outcomes Upon successful completion, participants will possess the technical proficiency to lead performance departments and optimize multi-channel budgets. This program awards a professional APIDM Certificate and a Credly Digital Badge to validate expertise in the global marketplace.
Duration
03 Months
Course Fee
LKR 90,000 (Early bird discount available)
Course Level
Location
Category
Marketing , Internet Marketing Certifications
Contact Details
+94117232277, +94742277978
https://apidm.asia/advanced-performance-marketing-and-analytics-program/
No. 291/33, (3rd Floor) , Havelock Gardens , Havelock Road , Colombo 06
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