Advanced Performance Marketing and Analytics

The Advanced Performance Marketing and Analytics Program is a specialized upskilling certification for marketing professionals looking to master the complexities of data-driven growth. This program moves beyond basic execution, focusing on the strategic and technical mastery required to manage high-impact digital campaigns.

Course Content & Modules

• Strategic Performance Frameworks: Master full-funnel planning, KPI setting, and performance-first mindsets.
• Data-Driven Lead Gen & eCommerce: Specialized strategies for scaling acquisition and maximizing online sales.
• Technical Implementation: Advanced tracking mastery, including GTM, Pixel integration, and Conversion APIs.
• Analytics & Business Intelligence: Utilizing GA4 and data visualization to derive actionable business insights.
• Marketing Automation: Leveraging AdTech and MarTech tools to enhance campaign efficiency and precision.
• Capstone Project: Practical application of advanced concepts through a comprehensive real-world performance audit and strategy.

Professional Outcomes Upon successful completion, participants will possess the technical proficiency to lead performance departments and optimize multi-channel budgets. This program awards a professional APIDM Certificate and a Credly Digital Badge to validate expertise in the global marketplace.

Send Inquiry

Your inquiry will be sent directly to the institute. A copy will also be emailed to you for your records.