Master of Science (M.Sc.) in Marketing

The Master of Science (M.Sc.) in Marketing is designed for individuals aiming to advance their expertise in marketing, whether for career progression or academic development. The curriculum covers essential theories, models, and skills needed to analyze, develop, implement, and manage marketing strategies in both domestic and international contexts.

This program equips students with an in-depth understanding of business environments, consumer behavior, market dynamics, and competitive strategies. Emphasis is placed on modern digital tools, critical thinking, and independent research to solve marketing challenges.

Key Features

• Comprehensive study of marketing concepts, theories, and practical approaches
• Exposure to digital marketing technologies and tools
• Emphasis on research, analytical skills, and critical thinking
• Four-semester structure over two years (60 credits), including a dissertation at SLQF level 10
• Opportunities for practical exposure and industry-relevant experience

Program Learning Objectives

Upon completion of the M.Sc. in Marketing, graduates will be able to;

• PLO1: Understand and apply theories and concepts in marketing and related disciplines
• PLO2: Demonstrate thorough knowledge of current developments and issues in the business world
• PLO3: Utilize advanced technologies in digital marketing environments
• PLO4: Manage stakeholder relationships to achieve organizational goals
• PLO5: Develop ethical, research-based solutions to marketing problems using critical thinking

Send Inquiry

Your inquiry will be sent directly to the institute. A copy will also be emailed to you for your records.