Digital Marketing Mastery Program

The Digital Marketing Mastery Program (DMMP) is an advanced upskilling initiative offered by the Asia Pacific Institute of Digital Marketing (APIDM). It is specifically designed to upskill and enhance the digital marketing competencies of practicing marketing and business professionals, elevating them from a professional to a mastery level.

Program Overview

• Endorsement and Accreditation: The program is endorsed by ATHE UK (Awards for Training and Higher Education), which provides Equal-regulated qualifications.
• Certification: Upon successful completion, students receive dual certification: the Digital Marketing Mastery Program certificate and a Certificate in Digital Marketing (CDM), the latter being registered with the Tertiary and Vocational Education Commission (TVEC) Sri Lanka.
• Digital Badges: Graduates also receive an APIDM Qualified Digital Badge through Credly for easy sharing on professional platforms like LinkedIn.
• Duration: The course spans 91 hours over a period of 6 months.

Target Audience

• Practicing marketing professionals with at least one year of experience in fields such as Brand Management, Sales, or Social Media.
• Entrepreneurs and business owners looking to manage their online marketing activities in-house.

Course Structure and Curriculum

The program is delivered through a blend of live online classes and self-paced materials, covering eight comprehensive modules:

1. Fundamentals of Digital Marketing: Core concepts and website development.
2. Digital Marketing Strategy: Customer personas, journey mapping, and the marketing funnel.
3. Social Media Marketing: Brand voice, content pillars, and influencer marketing.
4. Social Media Advertising: Hands-on experience with Meta Ads Manager and TikTok advertising.
5. Display & Video Advertising: Mastery of the Google Display Network (GDN) and campaign optimization.
6. Search Engine Marketing (SEM): Google Ads, SEO basics, and AI-powered search campaigns.
7. Campaign Tracking & Analytics: Setting up and using Google Analytics for conversion tracking.
8. AI in Marketing: Leveraging generative AI tools for marketing automation and personalization.

Learning Support and Mentorship

• Program Convenor (PC): A dedicated mentor who supports participants throughout their learning journey.
• Student Success Associate (SSA): Provides technical support and assistance for any queries during the course.

Send Inquiry

Your inquiry will be sent directly to the institute. A copy will also be emailed to you for your records.