Dual Qualification - BSc (Hons) Psychology (UK) + Level 5 Diploma in Marketing (UK)
Psychology + Marketing Dual Qualification
Marketing could be considered a field that is being modernized almost every day. With our life style, behaviors and needs evolving rapidly, corporate sector is upgrading their marketing strategies at an equal pace. In their attempt to specifically understand, predict and influence human behaviors and preferences, corporate organizations are becoming more and more interested in psychology. Consumer Psychology, Neuro-marketing, Behavior analysis and Cyberpsychology are few of these areas. In the future business world will replace all the traditional marketing, branding, advertising and marketing communication strategies with ones based on psychology. Social media marketing together with big data and artificial intelligence will need more and more behavior and preference analysis, that needs involvement of psychology. Therefore a dual qualification in psychology and marketing will be the most attractive combination for future marketing professionals.
An individual with a combined knowledge in Marketing as well as Psychology would be the ideal candidate in the future for the large corporates. With thousands of individuals with marketing qualifications applying for these jobs, ones with dual qualifications would have a definite advantage and a higher likelihood of being selected. Apart from working for an organization, you are also able to venture on your own in becoming an independent professional with your own firm providing marketing consultancy, branding or advertising firm, workshops and training on consumer psychology and other innovative solutions.
CIRP is the only campus in Sri Lanka as well as South Asia to offer this combination at undergraduate level. Students obtain two qualifications that look impressive on their CV and open up opportunities in a wider range of careers.
Your career choices should not be based on today’s job market, but what would be in demand in three years and after. Study the trends in corporate sector and you will see how much they are interested in understanding, predicting and influencing people. There will be marketing graduates as well as psychology graduates looking to benefit from these opportunities. As a Marketing + psychology graduate you will stand out from both groups as the most attractive candidate for the employers. Furthermore you will have access to a way broader range of career choices compared to others.
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