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As the heart of the business success, marketing has gained importance to meet increasing competition and to reduce costs which are necessary to increase profits. Today Marketing is the most important function in a commercial and business enterprise because most aspects of business depend on successful marketing. Therefore, organizations are highly concerned about recruiting a talented workforce who are qualified for doing marketing.
With the intention of meeting that demand, the marketing department of KIU offers a BMHons (Marketing) Degree in Marketing and this programme is delivered by a panel of PhD, MPhil and MSc qualified lecturers in the field of marketing.
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