BA (Hons) Fashion Marketing and Design Studies

@ Academy of Design - AOD

Fashion Marketing (Fashion Product & Promotion) at Northumbria aims to explore fashion concepts, products and promotions for future markets. Students on Fashion Marketing engage in all aspects of fashion studies, from research into fashion markets and their customers, fashion forecasting, fashion graphics, illustration, photographic styling and promotional techniques, as well as actual design realisation projects through pattern creation and garment construction..

The Northumbria University Fashion Marketing Design Degree is internationally recognized for producing innovators globally. True to its standing, the Degree programme delivered in Sri Lanka, follows a 100% UK campus course with students following the identical curriculum modules and content delivered through a fully international faculty enabling students to receive the identical award certificate that a student in the UK receives maintaining the same supremacy. Modules and descriptions that co relate to UK campus course are listed below.

Students in their final year draw upon their skills and experiences over the previous three years to enable them to specialise in their year-long Final Major Project. They select to work in one of the 2 main areas of Fashion Product (menswear, womenswear, lingerie, performance wear, accessories or homeware) or Graphics and Illustration (magazines, trend books or graphic product). The students are also responsible for the promotion of their Final Major Project fashion concepts through such mediums as photographic styling, film, digital outputs and fashion graphics, as well as considering other forms of creative promotional activities.

Student’s final work is then displayed at Reveal graduate design exhibition and the annual Sri Lanka Design Festival which are attended by key figures in the fashion industry.


This course is ideal for students looking for a course that offers breadth as well as depth; that teaches you how to turn a good idea into a great concept within a strong industry network. If you have an innovative mind and a creative vision this is definitely the course for you.


3 Years (full time)

Course Level





Fashion Design

Contact Details

+94 77 5727772

477, R A De Mel Mawatha , Colombo 04

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