BA (Hons) Fashion Design and Marketing
The syllabus is from the UK's Northumbria University, as one of their most revered flagship programmes and is internationally recognized for producing innovators. It aims to explore fashion concepts, products and promotions for future markets.
AOD’s fashion marketing students engage in all aspects of fashion studies, from research into fashion markets and their customers, fashion forecasting, fashion graphics, illustration, photographic styling and promotional techniques, as well as design realization projects through pattern creation and garment construction.
This three-year programme is delivered into three terms and totals 360 academic credits. In each term, the students would have to complete all of the modules to proceed to the next level.
The programme will be a combination of tutorial guidance, project ‘crits’, lecturers, competitions, live industrial projects and placements. Students in their final year draw upon their skills and experiences over the previous two years to enable them to specialize in their year-long final major project.
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