BSc (Honours) Marketing Management

Offered By : University of Plymouth - United Kingdom

 

Marketing is concerned with the dynamic interrelationships between organizations and their customers or clients, and involves focusing organizational resources in order to identify and satisfy the needs of customers better than the competition does.

 

Objectives

 

This programme is designed to give students a focused business marketing education for entry into a wide range of careers in the public and private sector. It provides an opportunity to develop both skills and specialist knowledge of use in starting a marketing career. A variety of teaching methods give the students experience to potential situations in industrial marketing roles.

 

The overall approach is geared to producing motivated, independent learners, who can tackle a wide variety of marketing problems. The B Sc in Marketing Management is specifically designed to help students become effective marketing managers, providing them with the opportunity to get real business experience before they graduate. By focusing on both business and consumer needs this course offers a smarter approach to the theory and practice of marketing management.

 

Entry Requirements