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Business Psychology is the scientific study of how psychological theories and skills can be applied to different areas of business organizations to improve the productivity and efficiency of the organization, while enhancing the satisfaction and quality if the individuals involved.
This discipline of study is also referred to as work, Industrial or organizational psychology. This is one of the latest trends in the corporate sector and organizations are increasingly interested in training their staff on business psychology as well as recruiting individuals with business psychology credentials.
Benefits from business psychology to different areas of business:
Training & Development
Marketing & Branding
Why choose this course?
Inclusive – This is a Multi-disciplinary degree, one of the few psychology postgraduate programs open to candidates without psychology as a first degree
Global - It has a distinctly international flavour so as to enable graduates to compete in a global business environment
Applicable - Consumer psychology forms a separate module in this course and provides a critical understanding of marketing and advertising practice
Entrepreneurial - Students will be taught systematic review methods for analysing literature and relate this to an entrepreneurial idea via a business plan
Recognized - Accredited by the Association for Business Psychology
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