MSc in Business and Organizational Psychology

@ Colombo Institute of Research & Psychology - CIRP

+94 11 2 507071

1 Year

Business Psychology is the scientific study of how psychological theories and skills can be applied to different areas of business organizations to improve the productivity and efficiency of the organization, while enhancing the satisfaction and quality if the individuals involved.

This discipline of study is also referred to as work, Industrial or organizational psychology. This is one of the latest trends in the corporate sector and organizations are increasingly interested in training their staff on business psychology as well as recruiting individuals with business psychology credentials.

Benefits from business psychology to different areas of business:

Human Resources

  • Increase validity and reliability of recruiting and selection
  • Identify and overcome errors made by interviewers
  • Administer & interpret psychometric tests
  • Improve and sustain job satisfaction
  • Prevent, resolve or manage conflicts
  • Employee counseling, Stress management

Training & Development

  • Identify and utilize productive training methods
  • Move from mass training to mentoring and coaching
  • Design training programs based on psychological insights
  • Use scientific research methods for reliable findings
  • Enhance your skills as a corporate trainer
  • Trigger intrinsic motivation for training & development

Marketing & Branding

  • Profile your client or customer for more specific targeting
  • Conduct consumer research in a reliable and a valid manner
  • Identify social and cultural effects on consumer behavior
  • Psychological insights for retaining clients of different levels
  • Psychology for advertising, designing materials and interphases
  • Influencing preferences and attitudes of people

Why choose this course?

Inclusive – This is a Multi-disciplinary degree, one of the few psychology postgraduate programs open to candidates without psychology as a first degree

Global - It has a distinctly international flavour so as to enable graduates to compete in a global business environment

Applicable - Consumer psychology forms a separate module in this course and provides a critical understanding of marketing and advertising practice

Entrepreneurial - Students will be taught systematic review methods for analysing literature and relate this to an entrepreneurial idea via a business plan

Recognized - Accredited by the Association for Business Psychology

Key Points

  • Awarded by the No.1 ranked university in terms of the Modern University context for the last 3 consecutive years
  • An internal prestigious qualification of Coventry University, UK
  • It’s exclusive and focused, not a usual Masters qualification
  • ABP Accredited (The Association for Business Psychology)
  • UGC Recognized
  • Graduate either in Sri Lanka or in the UK
  • Compliance & Quality assurance at different levels in the programme
  • A very high profile networking opportunity
  • The capacity to understand the psychological aspects of people and organization

No 230 , Galle Road , Colombo 04

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