Higher Diploma in Marketing

The Higher Diploma in Marketing is a new qualification that emerged as a result of fulfilling the industry and academics needs of department of Marketing Management. DMM has figured out the potential of emerging trends in the marketing profession and advancing needs of the stakeholders. For the same, DMM conducts periodic curriculum revisions and needful developments to reach for the progressive levels for its fee levying programs.

It has considered the prevailing policy framework and the relevant templates to do the programme restructuring aiming at providing opportunities for the learning partners to steer ahead. In par with the same, it has decided to introduce a new programme "Higher Diploma in Marketing (HDMKT)" after figuring out the needs of stakeholders particularly in marketing fraternity.

Aims of the Program

• Provide a sound theoretical knowledge essential to be a better marketing practitioner in contemporary business atmosphere
• Enhance the ability of managerial level decision making in respect of marketing practice
• Inculcate the professional behaviour in students by developing their marketing ethics and practice to ensure sustainable development
• Provide an avenue for the diploma level qualified stakeholders to steer towards higher national level and other potential higher educational qualifications

Entry Qualification

• Possess a Diploma preferably in Marketing or any other Business Management discipline from a recognized university (satisfying minimum of 30 credits), or
• Diploma in Marketing or any other business management related discipline from a recognized professional or public sector institution (satisfying minimum of 30 credits) , or

Professional qualifications listed below;

• Institute of Chartered Accountants of Sri Lanka (CASL)
  • CA Professional - Strategic Level 1 (Diploma in Accounting and Business)
• Chartered Institute of Management Accountants of United Kingdom (CIMA)
  • Operational Level- Diploma in Management Accounting
• Institute of Certified Management Accountants of Sri Lanka (CMA)
  • Level 2 – Operational Level (CMA Diploma Certificate in Accounting & Business Studies)
• Association of Chartered Certified Accountants (ACCA)
  • Diploma in Accounting and Business
• The Chartered institute of Marketing (CIM)
  • CAM Diploma in Marketing Communication
  • The Professional Diploma in Marketing
• The Sri Lanka Institute of Marketing Sri Lanka (SLIM)
  • Managerial Level or Diploma in Marketing
  • Diploma in Brand Management
  • National Diploma in Sales Management
• Institute of Bankers of Sri Lanka (IBSL)
  • Diploma in Banking & Finance (DBF)
• National Institute of Business Management (NIBM)
  • Advanced Diploma in Marketing Management
  • Advanced Diploma in Advertising and Multi media
  • Advanced Diploma in Project Management
  • Advanced Diploma in Manufacturing Management
  • Advanced Diploma in Industrial Engineering
  • Advanced Diploma in Business Management
  • Advanced Diploma in Supplies & Materials Management
  • Advanced National Diploma in Human Resource Management
  • Advanced Diploma in Logistics Management
  • Advanced Diploma in Maintenance Management
  • Advanced Diploma in Financial & Management Accounting

(Including potential applicants may possess excellent track records in entrepreneurship or business management working experience or higher level of government authorities without basic entry qualifications as stated above) IV. Any other qualification acceptable to the senate of University of Kelaniya.

More info - http://fcms.kln.ac.lk/dep/dmm/index.php/study-programmes/external-programmes/higher-diploma-in-marketing

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